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JMA's mission is to provide high quality advice and direction to
organisations that need to improve their outcomes through the use
of e-business in education and health.
JMA is a strategic planner, analyst and change management consultant
in the areas of e-education, e-health and e-government.
Linkages between the core areas of e-education, e-health and e-government
include:
- the use of telecommunications
- the innovative nature of the projects
- the need for managing the human dimension of change
- the need for strategic planning.
The following core services are provided:
- strategic planning and management
- user needs analyses and business plans
- feasibility studies
- market analyses and marketing plans
- implementation strategies and project plans
- project management
- change management strategies
- methodology training
- evaluation
- research.
JMA values its special capabilities and distinctive competencies,
including our:
- conceptual framework for understanding the cycle of adoption
of new technologies by individuals and organisations, based on
our staff's post-graduate qualifications in education and business
management.
- understanding of the corporate change process
- experience in business planning
- understanding of the levels of usage of new technology, and
the need to assist personnel to not plateau at the entry level
- our understanding of the stages and nature of project management
of new technologies
- understanding of different learning styles and appropriate methodologies,
in relation to using new technologies
- experience as educators and trainers, including competency based
training
- understanding of the psychological aspects of the human-technology
interface
- ability to understand the needs of a variety of clients from
the education, health and corporate sectors
- ability to produce high quality written reports, under pressure
and on time
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JMA is able to offer a unique blend of services because we are
able to relate to and work with personnel at all levels of an organisation:
- at the philosophic and conceptual level
- the management and supervisory level
- the operational level.
Hence, we are able to consult
- with Chief Executive Officers, on the conceptual level on issues
such as matching corporate aims with new technology and new work
practices;
- with managers, on issues such as user acceptance and implementation
planning;
- with general staff, on supervising and using the technology.
JMA is flexible and can communicate effectively with:
- users/end users
- product developers
- equipment suppliers
- transmission providers.
This unique blend of services springs particularly from John Mitchell's:
- M.Ed.Admin program (1986-1990)
- Doctorate in Education program (1997-2002)
- MBA study program (1997-2000)
- masters degree study of the implementation of videoconferencing
- experience as a senior manager in the public service, and his
close involvement with Ministers and Chief Executive Officers
- experience as a writer for many audiences and contexts, including
for the Commonwealth Government, 14 universities, school systems,
hospitals and a variety of corporate audiences
- experience with the media and in marketing educational and community
services
- proven ability to provide a bridge between vendors and users
- experience as the Manager of Open Learning for a State educational
system
- two years experience planning and three years experience managing
Australia's leading videoconferencing network, TAFE Channel
- experience in managing or being a leading consultant in numerous
national projects on aspects of open learning, online learning
and videoconferencing.
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