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| John
Mitchell from John Mitchell & Associates in Sydney undertook this
consultancy from July-November 2001 for the Flexible Learning Advisory
Group (FLAG), in liaison with TAFEBiz SA, from TAFE South Australia.
The aim of the project is to provide research and to develop tools
and models to support the growth of VET online products and services
in the Australian marketplace. The specific objectives are to:
- " Undertake research to identify Australian markets for
VET online products and services
- " Develop resources that will assist registered training
organisations (RTOs) and the Australian National Training Authority
(ANTA) to maintain and grow Australian markets for VET online
products and services.
The project brief specified nine deliverables:
- " A summary of existing market research into VET online
products and services
- " A list of selected priority national markets
- " Detailed profile of selected Australian markets for online
products and services
- " Access strategies for selected markets identified through
the research
- " Tools and models for market research that will assist
RTOs to enter, maintain and grow national markets for online products
and services.
- " A database of agencies, organisations, individuals and
information to support VET marketing of products and services
- " Good practice models of successful VET providers in the
online national marketplace.
- " Recommendations for further development of tools and
models, online training products and services
- " Briefing sessions and reports tailored to the needs of
key stakeholders.
The project reports are available at: http://flexiblelearning.net.au/national/np_news.htm
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