Marketing Planning

This vital process allows marketers to make decisions about target markets, market positioning, product development, pricing and partnerships.

At JMA we work with you to ensure your market research translates into effective marketing planning and management. We provide an easy-to-follow but innovative and comprehensive template for working through the stages involved.

We have created a set of marketing planning tools for staff development purposes. We also completed a report on the pricing of e-learning products.

Examine our extensive market research reports on national and international markets for e-learning: